Exact Match Domains (EMDs) are Critical Business Assets
Companies like yours are using exact match domain names to attract better leads, improve click-thru-rate, increase conversions, and provide their business with an a effective branding and marketing tool aimed at prospects who are actively in the buying process.
- Respect:
- An inherent amount of trust and respect comes with owning the industry defining domain.
- Relevancy:
- When potential customers see their search words in your domain, they know your site is relevant to their needs.
- Retention and Recall:
- EMDs are easy for the customer to remember, easy to recall (even after an extended time), and easy to promote to others.
- Reputation Management:
- Owning a quality EMD positions your company as the authority in the industry.
- Real Competition:
- If you don’t own your EMD, one of your competitors WILL.
- Rapid Navigation:
- Many prospects type descriptive domain names directly into the navigation bar. This brings in pre-qualified prospects with high conversion rates.
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Redirect. Don’t Redesign:
- Even if your company already has a great domain, they should still own the surrounding EMDs and redirect them to your current domain. NO development required!
- Resource Leads:
- Smart companies build lead generation websites on EMDs to target high-converting key-phrases to increase their reach across the internet.
- Rankings:
- The search engines use algorithms to rank websites. A keyword-rich EMD is another positive signal they can factor.