Why are Exact Match Domains (EMDs) Critical Business Assets?
Relevancy – When potential customers see the keywords and phrases they seek in your EMD, they know immediately your site is relevant to their needs and are more likely to visit it.
Respect – An inherent amount of trust and respect comes with owning the industry defining Internet Address.
Retention and Recall – Highly relevant EMDs are easy to remember. This enables potential customers to easily recall your company’s web address, even after an extended time lapse. It also makes it easy for them to promote your site to others through word-of-mouth.
Rankings – Google, Bing and Yahoo use a variety of mathematical factors (Algorithms) to determine where websites should be ranked. A keyword-rich EMD that accurately describes your product or service can increase your rankings in the search engines.
Reputation Management – Owning a quality EMD positions your company as the authority in the industry.
Redirect. Don’t Redesign – Even if your company already has a great website, they can still leverage an EMD. Simply redirect your new, easy-to-remember EMD to your current web address. NO development required!
Rapid Navigation – Many surfers bypass the search engines and type descriptive domain names directly into their navigation bar. “Type-in traffic” or “direct navigation” is a growing practice that brings in pre-qualified, motivated prospects with high conversion rates.
Resource Leads – Companies are increasingly building complimentary websites on EMDs to target specific, high-converting key-phrases and thus increase the number of ways potential clients can find them.
Real Competition – Simply put, if you don’t own your EMD, one of your competitors WILL soon and leverage it’s strategic advantages to take business away from you.